Technical and trade magazines in which the processes and applications related to vacuum coating, for instance, cater to both the beginners and the industry’s experienced professionals. These magazines are tightly edited in such a way as to provide as broad a range of factual, scientific, technical, developmental and trade information on vacuum technology as possible. It also offers all commercial stakeholders good opportunities to showcase their own merchandise that has been produced through these technologies.
These inroads are provided by online magazines’ editorial staff. Editorial expertise is necessary in order to validate and substantiate the new entrants. There is also a requirement to maintain credibility through exercising journalistic integrity by way of first researching the new developments and technologies being introduced in order to determine that such are valid and timely. To this end it can be propagated that there can be now no margin for error.
There are other stakeholders involved. An error of judgment on the part of editorial staff can impact sectors of the industry. Fortunately, it is not expected that this is the case because most communications staff already have extensive industry experience and knowledge at their fingertips. A useful service to this competitive and price-conscious environment is that a number of categorical downloads per monthly or quarterly publication are offered for free.
Whether new and inexperienced, or long in the tooth with industry experience, it is recommended that interested parties register their pertinent details with the online resources made available to them. In this way, direct personalized contact, with a degree of discretion, as the case may be, can be given. Subscribing to the monthly or quarterly publications is also recommended. Interestingly, printable magazine options are still being made available to readers.